Growing your Brand with Ankita Kulkarni

Growing your Brand with Ankita Kulkarni is a CodingCat.dev podcast episode featuring Ankita Kulkarni alongside Alex Patterson and Brittney Postma focused on Storyblok. Ankita breaks down all the ways to build a brand and increase users. 3.8 - Growing your Brand with Ankita Kulkarni: https://codingcat.dev/podcast/3-8-Growing-your-Brand Sponsors: Storyblok
Have you already discovered Storyblok? They have an official Svelte SDK! 74,000 + developers & marketers use it to deliver powerful content experiences on any frontend: Websites, eCommerce, mobile apps, AR/VR, or voice conten, welcome back to codingcat.dev where we give you cats the freshest dose of Dev snacks here is Alex Patterson and Brittany Posta this episode brought to you by storyblock build anything and publish everywhere publish everywhere I like that one welcome welcome back perfect peeps to codingcad.dev podcast see I said it right that time Brittany you did yeah and we're actually like kind of introducing ou... Watch the full video breakdown on YouTube or explore the architectural notes, chapters, and official documentation links below.

Links

• Developer to Leader Course

Questions

1. Can you tell us more about yourself?
2. What got you interested in developer education?
3. What made you want to make the transition from senior level and management roles into content creation?
   1. SEO - Search Engine Optimization, keyword research that will increase the awareness of your product.
      1. How do you focus on a topic? Find the things you are passionate about within a niche topic and focus on creating content on those. You have an individual voice that may speak to someone better than someone else’s content.
      2. Make sure you keep consistent both in your voice and content.
   2. How do you use SEO and keyword research to optimize my tech content for search engines?
      1. Finding painpoints and intents that developers have and search for.
      2. Start with outlines and expand.
      3. Block time to focus on creating.
4. What formats of content creation have you explored? Does it bring you joy??
   1. newsletters - 2 newsletters breaking down code and engineering leadership
   2. YouTube videos - Planning your topics, outline talking points, find and editor to edit them for you 😅
   3. Courses - Think about the journey and what did I go through to get here. Rough outline and finalize content to have it ready. Have people try out your course and give feedback. Feedback is one of the best ways to get people interested and find bugs before you release a course.
   4. Ebook - Different types of learners may want a different medium so I wrote a book on the first 90 days of transitioning into engineering leadership.
5. How do you create engaging and informative tech content that will attract and retain readers?
   1. Asking for feedback and looking at what the community is asking around my topics.
6. Sometimes we struggle with where to post and where to gather with our users. We have Discord communities, YouTube and Twitch channels, and Twitter followings. With so many different place to communicate, how do you aggregate users to one place?
7. What are some ways to monetize content to generate income?
   1. digital content - making content accessible for everyone with free content
   2. ebooks
8. How do you create these code snippets on your site?
   1. Snappify
9. What are some things you are trying to reach a wider audience?
   1. Being consistent with content.
   2. Social media isn’t as
   3. marketing, email
   4. ads
   5. collaborate with other tech content creators or brands to grow reach and audience
   6. giveaways
10. How do you measure and track your success?
    1. Google Analytics
    2. Newsletter subscribers
    3. Conversion rates

Video Chapters & Timestamps

Jump directly to any segment of Growing your Brand with Ankita Kulkarni on YouTube using the timestamped chapters below:

• 00:00: PM
• 00:00: Intro
• 00:00: Ankita
• 00:00: Developers and Marketing
• 00:00: Storyblok Sponsorship
• 00:00: How do you decide on a subject?
• 00:00: How to Optimize for Content
• 00:00: Weekly Retrospective
• 00:00: Formats of Content?
• 00:00: What is you YouTube process?
• 00:00: How do you create Courses?
• 00:00: Are you creating an e-book?
• 00:00: How to you get your community to one placE?
• 00:00: How do you monitze content?
• 00:00: Snapify code snippets
• 00:00: How do you reach a larger Audience?
• 00:00: Purrfect Picks
• 00:00: Thank You

Resources, Links & Official Documentation

• Watch on YouTube: Growing your Brand with Ankita Kulkarni Full Video (plus Subscribe to CodingCat.dev)
• storyblok.com: https://www.storyblok.com/?utm_source=codingcat&utm_medium=sponsor&utm_campaign=AWA_SPON_PURRFECT_TRA&utm_content=purrfect-podcast
• Show Pick: Pink Design System (picked by Alex Patterson)
• Show Pick: Netlify buys Gatsby (picked by Brittney Postma)
• Show Pick: Trampoline (picked by Ankita Kulkarni)
• Ankita Kulkarni Guest Profile & Episodes on CodingCat.dev
• Episode Sponsor: Storyblok
• Storyblok Headless CMS Documentation: Component-based headless CMS and visual editor APIs

Related CodingCat.dev Tutorials & Podcast Episodes

• Breaking down Qwik with Shai Reznik: Shai is the Qwik community lead and entertains Alex with his comic relief as well as why Qwik is changing the web development space.
• Growing as a DXE & Building Dev Communities: The master of building communities Dom joins us to break down how to build them, what a DXE does, and how to get shares at a startup.
• Angular 16 Hydration, Signals, Vite: Angular 16 is a major release of the Angular framework that introduces several new features.

Frequently Asked Questions (FAQ)

What are the main takeaways from Growing your Brand with Ankita Kulkarni?

Ankita breaks down all the ways to build a brand and increase users. 3.8 - Growing your Brand with Ankita Kulkarni: https://codingcat.dev/podcast/3-8-Growing-your-Brand Sponsors: Storyblok
Have you already discovered Storyblok? They have an official Svelte SDK! 74,000 + developers & marketers use it to deliver powerful content experiences on any frontend: Websites, eCommerce, mobile apps, AR/VR, or voice conten, welcome back to codingcat.dev where we give you cats the freshest dose of Dev snacks here is Alex Patterson and Brittany Posta this episode brought to you by storyblock build anything and publish everywhere publish everywhere I like that one welcome welcome back perfect peeps to codingcad.dev podcast see I said it right that time Brittany you did yeah and we're actually like kind of introducing ou... Throughout this podcast, Ankita Kulkarni breaks down real-world implementation details for Storyblok so developers can apply these patterns directly in production.

How do you implement Storyblok best practices in production?

When adopting Storyblok in a production stack, start by validating your configuration against the Storyblok Headless CMS Documentation (Component-based headless CMS and visual editor APIs). Focus on incremental adoption, automated testing, and observability so your team can measure performance and developer velocity improvements at each stage.

Where can I watch the full Growing your Brand with Ankita Kulkarni walkthrough and find related code resources?

You can watch the complete video session for Growing your Brand with Ankita Kulkarni on the CodingCat.dev YouTube channel. For a deeper dive into Storyblok, check out our related guide: Breaking down Qwik with Shai Reznik.